15 February 2023. "The formula hasn't really changed." Wong believes that reports of hair loss from Olaplex and many other hair products over the last few years may be related to the pandemic. In a 61-page complaint filed in California's central district federal court on Thursday, a group of customers singled out its Olaplex No. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. Personally, I strongly believe the current legal action is a nuisance suit motivated by financial motives. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. In many ways, this Olaplex suit feels a bit like . Olaplex states that it does this in three steps. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. The defence followed a barrage of negative reviews of Olaplex's shampoos and hair protector products - which range from around 24 ($30) to more than $100 - in the past year, with users reporting that regular use caused their hair to break off, fall out, and become damaged, dry and dull. Stay up to date with what you want to know. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. Jue Wong posted a video on Instagram addressingconcerns from the lawsuit filed in California - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers. According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." 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A jury ruled in Olaplexs favor in all four claimstwo patent claims, plus trade-secret theft and breach of confidentiality. 2023 BBC. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. Olaplex has been around since 2015, and so the fact that there are all these hair loss complaints is unexpected if it's something in the formula, Wong said. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. On Feb. 9, Olaplex was sued by a group of 28 customers in California who said they suffered hair loss and damage after using the brand's products. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." One . Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". Add Your Comments. Each situation is different, so she recommends consulting with an attorney in your state with any legal questions. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. If you want more information on how to start a class action lawsuit, head on over to this page. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". "A lot of this is breakage that came up after using Olaplex," she tells viewers. Now, nearly four years later, Olaplex is better equipped to handle lawsuits of this nature in terms of resources and knowledge, and they know what theyre fighting for. Corrado Rizzi is the Senior Managing Editor of ClassAction.org. This is a painful and emotional topic, however for our products this is not true. 1. Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. Lilial was previously used in small amounts as a fragrance in Olaplexs No. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. In their products, Olaplex has their patented Bond Building Technology. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. Bloomberg Daybreak Asia. In science, let the data speak.. Cause #2: Using the product incorrectly. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. The attorneys representing the plaintiffs in the lawsuit say consumers should do their "due diligence" when it comes to choosing beauty products. Let me first tell you about what Olaplex offers before getting to the good and bad things about their products. The lawsuit, which was filed on 9 February, includes claims from 30 women who used products from Olaplex, as reported by CNN.The brand is notably sold at retailers such as Sephora and Ulta and is frequently advertised by influencers on TikTok. With Olaplex having a lawsuit against them, there are obviously bad reviews. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. Olaplex a.k.a. Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. 8 and Olaplex No. The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. Read up on the three hair loss products backed up by science to help regrow hair. 7, Olaplex No. The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". Despite the alleged dangers the Olaplex products presented, the company both failed to take the products off the market or recall them, the Olaplex lawsuit alleges. A network of celebrities, salon workers, and influencers were hired to boost the product and given marketing materials, training, or other information, to make "false or misleading statements," according to the lawsuit. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". Valotin Hair Growth Support Supplement Review, Olaplex No.0 Intensive Bond Building Treatment, Olaplex No. When you buy through links on our site, we may earn a commission. has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . I stopped olaplex 4 months ago and guess what? Having a patented ingredient unique to their product is a good thing. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. ", 24/7 coverage of breaking news and live events. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. Olaplex products are safe and effective, as millions . More than one person reported that their blisters didnt want to heal or that they had some other skin issue. VIDEO: Lawsuit claims Olaplex hair products caused blisters, bald spots. This ingredient was made to repair hair strands on a molecular level. Olaplex denied the customers' allegations. You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . But the lawsuit says Olaplex uses harmful chemicals that left the women's hair and scalps in a worse condition. But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. Learn More. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. If Olaplex wins this case, the beauty industry may see less of these expensive and reputationally damaging lawsuits. But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". 3 two times a week. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. They disputed the brand's social media messaging that its products could revive "compromised hair.". They also claimed that lilial, used to give hair products a pleasant smell, has been identified as having endocrine-disrupting properties that could interfere with natural hormone functions and may pose risks to fertility and fetal development. . Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. February 14, 2023 Examined Ms Wong said: 'We went above and beyond this and also released the results of HRIPT tests conducted on sensitive skin for several product lines. In some cases, they received refunds after reporting problems with hair breakage and loss to Olaplex. By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. About 30 women are suing the Olaplex hair-care company, claiming its products caused their hair to fall out, bald spots to form, and skin rashes and other conditions to crop up. The consent submitted will only be used for data processing originating from this website. It is becoming both a PR and legal nightmare, from what I can see, says Sparks. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. They allege the products caused hair loss, breakage, brittle . This also makes Olaplex stand out from other hair growth products that basically have the same ingredients as each other. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. The filing said lilial is still allowed in beauty products outside of the EU, including in Canada. Do Not Sell or Share My Personal Information. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". The lawsuit said: 'Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy and dull,', 'The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.'. Again, Olaplex products passed this test. 9 products. Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok. Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline . CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. On Tuesday, Olaplex said net revenue this year will be $563 million to $634 million, a 15% decrease from 2022 at the midpoint. All Rights Reserved. September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. The BBC is not responsible for the content of external sites. The brand perhaps most . (Podcast). Others disagree and praise Wong for her honesty in coming forward with the facts ahead of the trial while remaining compassionate for those who suffered from the devastating effects of hair loss. "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. 'Olaplex CAN cause your hair to fall out. (Bloomberg) -- Olaplex Holdings Inc. said its sales will . Many people buy used Olaplex on sites like Mercari and it is something else filling an Olaplex bottle. Had the companies been transparent as far as the volume of complaints they received, consumers could have identified the source of their hair loss and scalp issues much sooner and some could have avoided injury altogether, the lawsuit contends. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, It's a 10, and Unilever. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". Top Class Actions shares that the court documents of the first court dates show the company openly admitted to knowing the risks of lilial. Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. ', The comments below have not been moderated. According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. Olaplex sells several products, including moisture masks and shampoo. One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. Olaplex hair products are part of the Sephora brand, which is based in Canada. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. We have full confidence and believe in the safety and efficacy of our products.. Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. Some have lost hairin some cases more than half and leaving bald spots in others, the suit sayswhile others have been left with hair thats dry, brittle, frizzy and dull.. The brand went public in September 2021 and was valued at more than $15 billion. 2 min read. 3 min read. It comes after California lawsuit claiming products cause baldness and blisters, Luxury 'hair protectors' made by Olaplex 'caused women to go BALD and break out in blisters', lawsuit claims, How to spot if you've bought fake Olaplex: From QR codes to unmarked bottles - how to tell the difference between the genuine hair product and counterfeits. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. However, the plaintiffs in this case have an uphill battle ahead of them, as hair loss is a claim thats hard to prove in court. On Tuesday, Olaplex said net revenue this year will be $563 . So, Olaplex products clearly can work. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. "We have full confidence and believe in the safety and efficacy of our products," the company continued. Olaplexs market value surpassed $19 billion at the start of 2023, but since the news of the lawsuit broke early last week, the brands stock took a sharp decline. Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. Hundreds of glowing reviews posted online by influencers, hair stylists, and other customers seem to support this claim, with some calling the products "life-changing" and "magic." It also . Some of the women have experienced extreme itchiness, rashes, yeast infections, bacterial infections, burning, open sores - and as a result, depression - according to the legal documents. Moreover, it helps hair color last longer. Manage Settings Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. Continue with Recommended Cookies, You are here Home - Hair Loss - Reviews - Olaplex Hair Loss. She said she also experienced redness and swelling around her face and hairline. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. Have you tried @Olaplex? Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. The #olaplex hashtag, one of dozens of social media hashtags devoted to the brand, is linked to TikTok videos with more than 1.5 billion views, and used on more than 14.3 million Instagram posts. Access your favorite topics in a personalized feed while you're on the go. HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. Unfortunately, this case is only for the Olaplex sold in Canada. The brand known for its ability to repair damaged hair is facing its biggest challenge yet: repairing a damaged reputation brought on by numerous consumer complaints and pending lawsuit. But she's not satisfied with the company's response. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. It increases tensile strength and restores hair elasticity. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. They just are kind of vouching for themselves rather than sounding concerned.". Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. Winning a court case is only half the battle for Olaplex. ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. I started to feel the wind and air on my scalp in places that I've never felt it.". Keep in mind that, as I write, Olaplex No.3 is marked as a Best Seller on Amazon. Every one of Olaplex products pass this HRIPTT test.'. The plaintiffs are seeking unspecified monetary damages and an injunction to stop Olaplex from making false claims about its products. A review on No. 'We have publicly released the HRIPT test results for all of our products. Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. Over 30 women across the country have joined a lawsuit which claims Olaplex, a hair care brand that has been touted by social media influencers and hair stylists, caused severe damage to their hair, including hair loss, scalp injuries and weakened hair strands. "Do your due diligence and make sure that you are protecting yourself as a consumer when you're buying beauty products. In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. Olaplex products are also cruelty-free, pH-balanced, and vegan. 2, Olaplex No. HairLossGeeks.com. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . the beauty and hair brand promoted by many TikTokers and Instagram influencers is facing a lawsuit after dozens of customers allege . The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. Hair loss is often a severe condition that affects people of every country, ethnicity, and age. Markets never sleep, and neither does Bloomberg. Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. Read more here: Camp Lejeune Lawsuit Claims. Slectionnez Grer les paramtres pour grer vos prfrences. Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. Jue Wong posted a . The subsequent social media fallout prompted Olaplex CEO . The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. The Olaplex lawsuit asserted that the company's products caused hair loss, bald spots, scalp rashes, brittle hair, and hair breakage. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. If you are considering using Olaplex products, I strongly recommend you join that Facebook group. Please look out for the groups on Facebook just to see the damage this product has caused. Companies frequently offer refunds to customers who have complaints about products. 3 Hair Perfector. The lawsuit is the latest controversy for the ultra-popular hair-care brand. Class-action lawsuits have been filed in different states against Unilever for these products. Lastly, it protects your hair from further breakage. Olaplex Holdings Inc. Chief Executive Officer JuE Wong said the hair-care company will ramp up investments in the brand after failing to act quickly enough to stem a slowdown in demand and push back against consumer complaints. Sign up for notifications from Insider! ", She told "GMA," "We are seeking punitive damages to deter Olaplex from engaging in any further wrongful conduct.". Some of our partners may process your data as a part of their legitimate business interest without asking for consent. On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. To this page 3 hair Repair Perfector trade-secret theft and breach of confidentiality YouTubers and influencers such as Kim have! Good formulator can still use it to look unkept and as if it were cut with a weedwhacker..... 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With an attorney in your state with any legal questions your favorite topics in a personalized feed while you buying. This year will be $ 563 the treatment of androgenic alopecia No.9 Bond Protector nourishing Serum... Faces lawsuit alleging its products could revive `` compromised hair. `` in-depth, intimate stories of these expensive reputationally! Kardashian have all sung the product 's praises in recent years valotin hair products... Without asking for consent faces lawsuit alleging its products cause hair loss backed. And influencers such as Kim Kardashian and Drew Barrymore summer in the,... This in three steps good thing, this case is only half the battle for Olaplex let first... After reporting problems with hair breakage, brittle Senior Managing Editor of ClassAction.org through... Some other skin issue the products `` unreasonably dangerous '' and ineffective that I 've never it. 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