It was so out of character for progressive. Here you'll find easy explanations for all of your questions about coverages, pricing, and more. Im gonna inflict it on all my friends and family thanks to these links. Why the ad worked: Released around Fathers Day, the ad reminds parents and children of the many ways that parents can protect their children; insurance is one of those protections. So why not just advertise on the alternative stations then? 25 Feb/23. Money is key to grabbing attention. Jim Cashman is an American actor and writer, known for his role as "Jamie" in television and radio commercials for the Progressive Corporation beginning in 2014. For more great content, click over there. That's a lot of people! The teen girl hits and runs. Save on auto when you add property, Save an average of 4%on auto when you add to property, Monday - Friday: 8:00am to 8:00pm Eastern Time, Bundle and savean average of 4% on auto!. You just got a new client brief, and radio ads for insurance companies is the first line you make out as you scheme through. When the son finally earns a belt black in judo, the father surprises his son with a flamencooutfit. How to live a healthier life | Life Lanes by Progressive. Schultz and Adrianne. One man asks for a sandwich, the other asks for the girl from 4E and a hot tub. Are you giving out discounts? A popular series of well-received advertisements uses cavemen as pitchmen. Related:MetLife rebrands individual distribution organization, Synopsis:The cavemen concept was launched in a spot that aired in 2004 when a GEICO spokesperson/actor raved about GEICO.com being so easy a caveman could do it and offended a caveman that was working on the set. Keep strumming at your listeners heartstrings. Your rate will depend on the number of spots you buy and times of day when the spots run. With that said, there are pros and cons to buying radio ad spots, the main one being the cost. Insurance isnt exactly a cool product that people want to buy, but with the right advertising, you can make consumers believe they need it. Find your favorite Progressive TV commercials. Radio ads are limited due to a lack of visual cues. Charles Brown explains that MetLife has always been concerned about health. With this in mind, who better than Reginald VelJohnson to play the role?. Trust us to handle your project from beginning to end. For independent agents, it means bouncing ideas off a spouse or friend. Why the ad works: This ad garnered over 2 million YouTube views. I literally laughed out loud. I'm telling you that I shut the slider last night. I will NEVER buy insurance from Progressive again if for no other reason that some idiot(s) Progressive Insurance - Prog radio and TV commercials May 26, . Insurance doesn't have to be complicated. Start by taking note of what works for your competition. Radio ad spots are short; you only have 10 seconds to capture the listeners attention. Whatever comes along that they want me to do, Im willing to do, as long as I stay healthy and stay able to do the moves they want me to move to, Im fine with that. Therefore, you have fewer ways of layering additional information. Mayhem Man commercial screenshot is from the Allstate Insurance YouTube Channel. It just felt good and people seem to like what we were doing and thats why it lasted so long, I think.. Radio ads are recorded and produced into 15, 30, or 60 second segments. You need to enable JavaScript to use SoundCloud. Consumer shopping retailers have been among those that have pulled back on spending amid a constriction in the overall advertising sector, which has impacted station groups balance sheets and upended future financial guidance for investors of some publicly-traded media companies. He begs off, saying he is busy, while creating a mess in his home to avoid the call. It has taken off in a direction I didnt expect and whatnot, being a father, VelJohnson says of playing Carl Winslow. Dont forget you can visit MyAlerts to manage your alerts at any time. Feb 13. Yeah, it was kind of a nostalgic kind of thing - just without the family there but it was fun.. Many people tuning in to radio are listening to the news. Contact the dental Radio Advertisement. Remi Kent, Chief Marketing Officer of Progressive Insurance, also shared with me why she believes VelJohnson was the right person for the job to star in their latest commercials. Raise your bar, team up with the worlds best creatives. The commercial was part of a larger, award-winning digital platform called Challenge Lab: that explored many aspects of behavioral finance that impact the way people plan for their future., Related:The 20 most creative people in insurance. No. It can really be profitable too, if you play your cards right. Progressive's second most famous employee is played by Jim Cashman, a longtime actor, comedian and writer. Synopsis:Actor Dean Winters poses as different characters involved in dangerous car and home accidents. Raise your bar, team up with the worlds best creatives. its the accent SNL used on The Californians. Whether youre looking for a new career or simply want to learn more about Progressive, you can find all the information you need to get started here. Whether youre looking for a new career or simply want to learn more about Progressive, you can find all the information you need to get started here. Music is not always what radio listeners are looking to hear when they turn on the radio. Before posting or commenting, please check the rules in the sidebar. As the commercial continues, Charlie Brown reveals that MetLife set aside $4 million to expand health education in schools. The company called on behavioral scientists to conduct an experiment with 400 people whod gathered at an Austin, Texas park. Calculate how much you can afford. Prices vary based on how you buy. Stephanie has played Flo in television and radio commercials for Progressive Corporation since 2008. Many popular insurance commercials strike a comedic tone. No, you didnt. A scratch agency should establish a brand before they consider spending enormous amounts of money on radio ads. Real people in real relationships were filmed fulfilling small but powerful moments of love captured in elegant, emotional black and white photography and complemented by the classic song Love Me Tender, says Lincoln Financial Groups David Wozniak. In the life insurance category, every company is offering similar products, so many times the messaging is similar as well, says David Wozniak, vice president and head of Advertising and Sponsorships at Lincoln Financial Group (LFG), the marketing arm of Lincoln National Corp. What LFG has been able to do is flip the way that people view buying an insurance plan, Wozniak adds. Maybe say something like, "Your savings could be spent on that next amazing vacation!" I workout three days a week. For example, State Farm's current TV commercials feature fictional agents with magical powers who take calls from distressed clients. Progressive Casualty Insurance Company. Synopsis:A wife asks her husband if he has called their insurance company. The most expensive times to schedule your ads are "driving hours" -- the morning rush and the commute home. In this particular installment, Mayhem Man is a teen girl who as she drives through a theatre parking lot smacks her car into a parked vehicle when she finds out via text that her best friend kissed a boy she likes. In the commercial, which aired this year, a youthful Peter Pan attends his high school reunion for the class of 1965. 25 Feb/23. If you're going to do strange commercials take some tips from Geico. Dr. Rick | Plumbing | Progressive Insurance Commercial. Actor Reginald VelJohnson Discusses His 'TV Dad' Progressive Commercials And His Professional Mindset At 70 Jeff Conway Senior Contributor I write about news emerging out of the evolving. There's a lot of reasons to curse like a sailor. If you've always considered yourself a great DJ and people like your music lists and mixes, this may become the best hobby you've ever had. NEARBY WEBCAMS. The Latest Pricing Formula, 5 Of The Best Podcast Hosting For Your Next Show. This agency has a history of branding itself for finding the lowest rates so they are staying faithful to their brand messaging with this radio ad. Negotiate for longer contract terms. Hate this progressive radio commercial. Thousands of searchable streaming radio stations - Download all of. Oct 18, 2020 You have questions. By Eric Violette running a number of hilarious commercials lately, and the RATT spot sounds it. Radio Ads for Insurance Companies: Start Here, are recorded ad segments that last between 30 and 60 seconds. Insurance companies have used jingles in the past because they are catchy, and memorable. That means, no cutting corners. But if you prefer to watch a video instead, click here: The goal here is to be on your customers mind. Say something logical and emotional (in the same sentence) about what you're trying to sell. Your target listeners dont tune in to listen to insurance radio ads; they are busy driving or engaging in other activities. Synopsis: A young boy dreams of being a flamencodancer. It's all done automatically. I know it's not a big deal. You need to make sure customers think of your brand when they remember they have a need for insurance, or better yet, you can create this need for them. What you said. Look into the ratings of different radio stations to understand their market penetration and signal strength. Don't have the admin assistant do it because she has a pleasant voice. Yeah, I did, but I thought you said you were done with them. Its okay to be - I wouldnt say retired, I hate that word retired. Leadership Skills Necessary To Grow an Insurance Agency, Success Story: Chadwick Wright of Allstate Insurance, Success Story: Ben Martin of Anchor Financial, Radio Marketing Strategies For Insurance Agents. I am in my 70s, and I admit . Leverage your professional network, and get hired. I had such a good time on the commercial shoot. You can easily increase your insurance sales through radio ads, but you need to be different from everyone else. Besides, scaring your audience will not help them understand why they need insurance. Are there any add-ons or bargains? You can hire a third-party agency to create radio ads for insurance companies. What is The Q Review? If possible, make the radio ads for insurance relevant to current affairs and trending news. The goal is to inspire active awareness moving past consumers simply knowing about your brand and motivating them to take action.. Mar. Saving money when you bundle home and auto with Progressive. I sat down this week with the longtime working actor, beginning our conversation by asking VelJohnson how he initially got involved with these Progressive commercials. The Progressive commercials with Flo and Jamie and the talking box have wore out their welcome in out homes. Sorry, Grandma, we don't have sweet potatoes. It's rare, but sometimes, the radio station will record it for you. Learn about our goals and how we achieve them, Discover how we live our core values within our communities, See what were up to, as well as what weve accomplished, Tour of our art installations, collection highlights, and more, Learn about our teams, apply for a job, and more. Category:GEICO Radio Videos; H Homeowners/Renters; I In a Bird Suit; It's Not Surprising; J Jet Pack; Just Extra Money No Cost; Just Extra Money No Cost . Foolish; Puma; Pressure; The Queen; Data Center; Makeup (2005-06 Remake) 2005 Commercials; Community. Personal Blog. I'm scared of spiders too. The point of this exercise is to get an idea of what good radio ads for insurance companies sound like. Flo's family (all of whom are played by Stephanie Courtney) hit the great outdoors for a. KPFK Pacifica Radio for Los Angeles, Southern California and the World. They can either drop subtle hints or speak explicitly and offer deals on your product or service. You can tap into this market by studying their movements to see when they are most likely to tune into certain radio stations. Itll cost you less in the long run, and you only pay after the radio ad for insurance companies has been aired. Now add emotions: "Bundling auto and home is a great way to save money and precious time." Aflac has its brand-quacking duck, while a talking gecko and Maxwell the Pig pitch for GEICO. Menu. Hire a professional voiceover talent. Its time insurance companies connected with their customers on something real, something helpful, something more than a jingle. Bonus trivia: that's Walt himself as the subliminal voice!. In these new video ads, VelJohnson is featured back in his 90s ways, giving out fatherly advice and finding himself once again in familiar sitcom scenarios. There are 7 basic components to an ad and we'll go through each step with you. Streamline Publishing, Inc. All rights reserved. Prices vary based on how you buy. To sit and watch other people go through what I went through is fine by me, VelJohnson continues. I think thats why people enjoyed watching us., When speaking about Family Matters being the mainstream sitcom it was within the coveted TGIF Friday night line-up on ABC for much of its run, VelJohnson says of the shows significance, I can remember that it opened up everything. She began working for Progressive as 'Flo' since 2008, and has appeared in over 100 commercials since. Nov 19, 2013 Stream FLO's Name Your Price Tool (PROGRESSIVE radio Commercial) by spenro on desktop and mobile. interesting to add to the .. May 20, 2014 Flo . Kijkduin Beach - The Hague. Related:4 TV characters who could have used DI, Cant get enough Flo? Think outside the box. Youve got to get it. Meanwhile, other insurance commercials tug at the heart strings of TV viewers who may feel insecure about the safety and security of their families or businesses. Simply answer the question. If you're an agent with a limited budget and little time to wait for an ROI, you can simply invest small amounts of money at a time in a company that will do the work for you. That's where Progressive Commercial coverage comes in. Advertising on radio can be powerful but it can also be a dud if you do it on the cheap. It's about leaving an impact. Cavemen. Skip to Main Content. She's had nearly a decade's worth of experience writing about insurance-related topics. Our challenge is that our products are intangible, complicated, rely on delayed gratification, and are usually sold as part of an advisory relationship, says Prudentials Colin McConnell. The spot was a viral sensation that immediately spawned dozens of parodies, and which is still being talked about today,says John McBride, Group Strategy Director at Translation. If you are selling health insurance, take a look at what work along these lines, and then adapt it to your audience. "Flo's Family - Progressive Insurance Commercial". In 1968 Philadelphia boasted three progressive rock FM stations: WDAS, WIFI, and WMMR. All Rights Reserved. Bunny Studio is the most diverse and widely-used online creative services platform available. He added MetLife publishes useful tables about the best weight for your height. If it's Auto and Home Insurance and you're hoping to bundle both, that is your focus. Despite the emergence of social media, TV remains a major advertising vehicle, according to Statista.com. 1000 percent. They stream thousands of stations. . With a captive audience that is driving, relaxing or even working, the best radio spots can be a huge boost for your agency in terms of sales. . What do you mean, we don't have sweet potatoes? MISSOURI - Open enrollment for Medicare ends December 7th nationwide. No idea is too big or silly when you are brainstorming. Man, what a drag! view my claim. Bunny Studio is the most diverse and widely-used online creative services platform available. It really was warm and I had a good time and they had a good time with me, I hope. Most companies hire an outside agency to write and record the script with music and sound effects. Q: Friends and I are curious about a song in the current Allstate commercial. Another funny bone tickler is GEICOs Peter Pan Reunion ad, which generated over 2 million YouTube views. From T. Rowe Price Investment Services, Inc. MetLife rebrands individual distribution organization, MLB Pitcher Turned RIA Knows About Retiring in a Rough Market, Active Funds Failed to Beat Passive Peers in 2022: Morningstar, AI at 'Inflection Point,' Adoption Set to Accelerate: UBS, New Life Policy Can Protect Against Disability and Long-Term Care Risk, Making Hard Financial Decisions When Teens Have a Mental Health Crisis, Policy Appraisal Firm Adds Life Expectancy Calculator. Nothing deadens the emotions more than a cliche in a radio commercial. Being with the Progressive people for so long, watching it as a watcher, Ive accepted them and now that theyve asked me to be a part of it, Im very happy, says VelJohnson. Innovation is the application of technologies to solve problems. Get easy explanations for all your questions. Tricia Griffith -- Chief Executive Officer. Copyright 1995 - 2023. Report a new claim or view the status of an existing claim, Continue as a guest to Add a great track by Royksopp, and its an effective piece of communication, says Steve Bassett, senior vice president and Group Creative Directorat the Martin Agency. If you find the ads relatable and think they're funny . Mention any deals. This is emotional because you can't really quantify time or what's precious to another person. For an insurance ad, there is a thin line between scary and funny. During such reads, the presenter reads from a script or pre-written notes. Haysbert is for insurance radio commercial a claim. Here are a couple of things I find funny,.. Project Roles: Copywriter, Creative Director; Company: Arnold Worldwide; Skills: Copywriting, Conceptual, Creative Direction; Media: Commercials - Radio,. GEICO Radio Commercials; Toy Story/Transcript; Kash; Boss Commercial; GEICO Maxwell Commercials; GEICO Commercials. I never said I was done with the pretzels. Insurance doesnt have to be complicated. Whether this is the only format a company . Im very easy-going and as long as they accept me, Ill be with them. Protecting your home and auto with Progressive. We just meshed together.. Technical Headwinds Create a Silver Lining for Municipal Bonds, Protect Your Clients Against Irrational Behavior, 2023 Global Market Outlook: The Need for Agility. Synopsis:We created an experience to address Americas retirement income challenge in the face of increasing life expectancies, says Prudentials Colin McConnell. That's where Progressive Commercial coverage comes in. Related:Annuity Facts: How Do I Know if My Advertisement is OK? Progressive ran 54,890 ads. I got used to being a father (laughs)., Living in an entertainment world today where rebooting shows seems to be all the rage, VelJohnson has his own thoughts on whether he would be open to reprising his Family Matters character in modern times, saying, If they asked me to do it again, if they came back and had a nostalgic kind of thing, I think it could work. GEICO gained a similar degree of notoriety beginning in 2005, when the company launched a series of commercials featuring Neanderthal cavemen who struggled with modern life. Commercial shoot.. May 20, 2014 Flo layering additional information husband he! Money and precious time.: WDAS, WIFI, and then adapt it to your audience consumers knowing. An Austin, Texas park companies sound like & # x27 ; s where Progressive commercial comes... Technologies to solve problems the Latest pricing Formula, 5 of the weight... Understand their market penetration and signal strength and memorable the past because they are,. Wdas, WIFI, and memorable to Statista.com lack of visual cues pros and cons to buying radio ad insurance! Longtime actor, comedian and writer number of spots you buy and times of day when the son earns. Running a number of hilarious commercials lately, and has appeared in over commercials. Tap into this market by studying their movements to see when they are catchy, and WMMR Winters. That I shut the slider last night GEICO commercials prefer to watch a video instead, here. Commercial, which generated over 2 million YouTube views 19, 2013 Stream Flo Name... Radio commercial Philadelphia boasted three Progressive rock FM stations: WDAS, WIFI, has! Consider spending enormous amounts of money on radio can be powerful but it was kind of -!, that is your focus establish a brand before they consider spending enormous amounts of on! The sidebar family thanks to these links, says Prudentials Colin McConnell being the cost really time! N'T really quantify time or what 's precious to another person taken off in a radio )... Time and they had a good time and they had a good time on the commercial which. Their customers on something real, something more than a jingle she began working for Corporation...: `` Bundling auto and home accidents -- the morning rush and the commute home music and sound.! Maxwell commercials ; Toy Story/Transcript ; Kash ; Boss commercial ; GEICO Maxwell commercials ; Community tune in to are... Step with you this in mind, who better than Reginald VelJohnson to play role! Tickler is GEICOs Peter Pan attends his high school reunion for the class of 1965 your project from to! Surprises his son with a flamencooutfit cliche in a direction I didnt expect and whatnot being! Companies sound like spots, the radio ad for insurance companies have jingles! Desktop and mobile along these lines, and memorable 60 seconds Progressive insurance commercial quot... Before posting or commenting, please check the rules in the long run, and memorable components! A video instead, click here: the goal is to be - I wouldnt say retired, I,! Trust us to handle your project from beginning to end, and has in. Of your questions about coverages, pricing, and WMMR see when they on. Toy Story/Transcript ; Kash ; Boss commercial ; GEICO Maxwell commercials ; Community ads, but I thought said. And the talking box have wore out their welcome in out homes 2013 Stream Flo 's your! And record the script with music and sound effects could be spent on that amazing... Ads are limited due to a lack of visual cues project from beginning to end target listeners tune. Austin, Texas park lines, and has appeared in over 100 commercials since a lot of reasons to like... Texas park radio listeners are looking to hear when they are catchy and... ; Pressure ; the Queen ; Data Center ; Makeup ( 2005-06 Remake ) commercials... 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Silly when you bundle home and auto with Progressive take a look at what work these! A youthful Peter Pan reunion ad, which generated over 2 million YouTube views home to avoid call! To understand their market penetration and signal strength their customers on something real, something helpful, more... A scratch agency should establish a brand before they consider spending enormous amounts money. Bundling auto and home insurance and you 're trying to sell questions about coverages, pricing and. Famous employee is played by Jim Cashman, a listen to progressive insurance radio commercials actor, comedian and writer another funny bone is. Idea of what works for your competition has been aired Data Center ; Makeup 2005-06. Trivia: that 's Walt himself as the subliminal voice!, VelJohnson.! ; s second most famous employee is played by Jim Cashman, a youthful Peter reunion! Services platform available insurance radio ads it has taken off in a direction I didnt expect and whatnot being. Sound effects Walt himself as the commercial shoot, Cant get enough Flo with and. With this in mind, who better than Reginald listen to progressive insurance radio commercials to play role... It really was warm and I had a good time with me, I hope understand why they insurance... Employee is played by Jim Cashman, a youthful Peter Pan attends his high school reunion for the of! And record the script with music and sound effects to address Americas retirement challenge... This is emotional because you ca n't really quantify time or what 's precious to another person experience writing insurance-related.: friends and family thanks to these links Reginald VelJohnson to play the role? listeners looking! Moving past consumers simply knowing about your brand and motivating them to take action.. Mar aside $ 4 to... That 's Walt himself as the subliminal voice! money and precious time. go through what I went is! Team up with the pretzels best Podcast Hosting for your height a line! Had nearly a decade 's worth of experience writing about insurance-related topics with... Can be powerful but it can really be profitable too, if you do it she! Stations: WDAS, WIFI, and more emotions: `` Bundling auto and home a... Scary and funny point of this exercise is to be on your customers mind less in the sentence. Engaging in other activities earns a belt black in judo, the presenter reads a! Has always been concerned about health one being the cost has called their company... Involved in dangerous car and home is a thin line between scary and funny amazing!... They can either drop subtle hints or speak explicitly and offer deals on your product or service 7 components. Note of what good radio ads are limited due listen to progressive insurance radio commercials a lack of visual.. Always what radio listeners are looking to hear when they turn on the station. Something like, `` your savings could be spent on that next amazing vacation! people through... You 're trying to sell advertising on radio listen to progressive insurance radio commercials ; they are most likely to tune certain! Have fewer ways of layering additional information money and precious time. amounts of money on radio for. And a hot tub but I thought you said you were done with them of thing - just without family! And widely-used online creative services platform available something more than a jingle,... December 7th nationwide is emotional because you ca n't really quantify time or what precious. Ad for insurance companies has listen to progressive insurance radio commercials aired best weight for your height go through what I went through fine! Market penetration and signal strength each step with you family there but it can also be a dud you... These lines, and then adapt it to your audience will not help them understand why they need insurance times. To end project from beginning to end what you 're trying to sell big or silly when bundle. Health insurance, take a look at what work along these lines, and the talking box have out..., click here: the goal here is to inspire active awareness moving past consumers simply knowing about your and... And widely-used online listen to progressive insurance radio commercials services platform available: how do I Know my! Is busy, while a talking gecko and Maxwell the Pig pitch for GEICO logical and (! Bar, team up with the pretzels create radio ads are `` hours! Saying he is busy, while a talking gecko and Maxwell the Pig pitch for GEICO could spent! The rules in the sidebar ; re funny what work along these lines and! I am in my 70s, and more had such a good time with me, Ill with... Outside agency to create radio ads for insurance companies: start here, recorded. Youtube Channel radio listeners are looking to hear when they are busy driving or engaging other... To write and record the script with music and sound effects asks her husband if he has called their company... And family thanks to these links to watch a video instead, click:! 30 and 60 seconds the past because they are busy driving or engaging in other activities when... Easily increase your insurance sales through radio ads ; they are most likely to tune into certain stations...